Dentist-supervised home whitening that actually works. Custom trays, professional-grade gel, and results you'll love – at a price that makes sense.
We believe everyone deserves a confident smile. That's why we offer the same quality teeth whitening used by Harley Street clinics – but at a fraction of the cost. Read about our clinic and team.
Our Boutique whitening system uses prescription-strength gel (6% hydrogen peroxide) that's 60 times more effective than anything you can buy in Boots or Superdrug. Combined with custom-fitted trays made from impressions of your actual teeth, you get even, consistent whitening across every tooth. This is why we're rated the best teeth whitening in London.
The result? 6-8 shades whiter teeth in just 2 weeks – with results that last up to 2 years. And because your trays are yours to keep, top-ups cost just £35 for new gel. See our before and after results and check our teeth whitening cost guide for full pricing.
Simple, straightforward, and designed around your schedule. Most patients complete treatment in under 2 weeks.
Visit our South Kensington clinic for a thorough assessment. Our dentist will check your teeth are healthy and suitable for whitening, answer your questions, and take impressions for your custom trays.
We create precision-fitted whitening trays from your impressions. Unlike generic strips, these ensure the gel contacts every tooth surface evenly for consistent, streak-free results.
Pick up your custom trays and professional Boutique whitening gel. We'll show you exactly how to apply the gel and answer any questions about your home whitening routine.
Apply the gel to your trays and wear for 1-2 hours daily (or overnight with night formula). Most patients see visible results within 3-5 days, with full results in 10-14 days.
Return for a follow-up to assess your results. We'll provide aftercare tips and your trays are yours to keep for affordable top-ups whenever you need them.
See how our treatment compares to shop-bought products and beauty salon whitening.
| Feature | Our Treatment £199 | Boots/Superdrug £20-40 | Beauty Salons £50-150 |
|---|---|---|---|
| Whitening Strength | 6% Hydrogen Peroxide | 0.1% (max legal) | Illegal or ineffective |
| Custom Trays | Yes - precision fitted | Generic strips | One-size trays |
| Dentist Supervised | CQC registered | No | Illegal without |
| Typical Results | 6-8 shades whiter | 1-2 shades | Variable/risky |
| Results Timeline | 10-14 days | 4-8 weeks | Unreliable |
| Price | 199 complete | 20-40 per kit | 50-150 |
| Touch-up Cost | 50 gel refill | Buy new kit | Full price again |
⚠️ Important: In the UK, teeth whitening can only legally be performed by registered dental professionals. Beauty salons offering whitening are breaking the law and may use unsafe products that can damage your teeth and gums. View our full pricing for all treatment costs.
We've made a conscious decision to keep our prices low without compromising on quality. Here's how we do it:
Teeth whitening is our specialty. By focusing on what we do best, we've streamlined our process and reduced costs – savings we pass on to you.
We use the Boutique whitening system – the same professional-grade gel used by cosmetic dentists across the UK. It's safe, effective, and delivers consistent results.
Every patient is seen by a qualified, CQC-registered dentist. Your safety is never compromised – we just don't charge Harley Street prices.
Your custom trays are yours to keep forever. When you want to top up your whitening (typically every 12-24 months), you just buy new gel for £50. No expensive repeat treatments.
See what professional teeth whitening can achieve. These are real patients from our London clinic.
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After
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AfterReal reviews from verified Google patients
“Had a dental cleaning here and the hygienist was super gentle and even applied numbing cream because my teeth are very sensitive. Never had that before so was very appreciated. Great service and care. Would highly recommend to everyone and especially those who are nervous with dentists, have sensitive teeth, or kids.”
“Beyond pleased with this lovely dental clinic. They fitted me in last minute and were so accommodating. Everyone is so lovely and friendly with 10/10 services. Can't recommend enough!”
“I had such a wonderful experience with Jack. He was incredibly gentle throughout the entire cleaning process, making sure I was comfortable the whole time. It was hands down the most relaxing cleaning I've ever had. Highly recommend him if you're looking for a kind, professional, and gentle hygienist.”
Most patients achieve 6-8 shades whiter. Results depend on your starting shade and the type of staining, but we'll give you realistic expectations at your consultation.
Yes. Our Boutique whitening gel is UK-approved and used under dentist supervision. It's the same system used by cosmetic dentists nationwide.
Some patients experience temporary sensitivity, but it's usually mild and short-lived. We can adjust the treatment if needed.
Typically 1-2 years depending on diet and habits. Coffee, tea, and red wine can cause staining to return faster. Top-ups are just £50.
We focus exclusively on whitening, which keeps our overheads low. We don't compromise on quality – we just don't add unnecessary markup.
Most adults can, but we'll check at your consultation. It's not suitable if you're pregnant, under 18, or have untreated decay.
Have more questions? Call us on 020 7043 4315 or view all FAQs
Book your appointment today. No obligation, no pressure – just honest advice about whether whitening is right for you.
20 Old Brompton Road, London SW7 3DL – 2 minutes from South Kensington Station
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